How You can Utilize Social Media to Sell Your House
The purpose of technology is to make our lives easier. Of all the technological aspects of modern life, very few are as beneficial as social media. Not only does social media make it easier for you to connect with your friends and loved ones, it also makes it easier to sell online. Many business owners see the potential of social media and use social media in their online advertising. However, very few homeowners consider the benefits when selling their house. Anyone who has or is considering putting their house for sale on the real estate market should do some research and learn about how social media can benefit them.
Better Attendance at Your Open Houses
Preparing for an open house can be time-consuming and stressful. There is a lot of prepping that must be done before the big day. However, what if no one shows up? Unfortunately, this disappointing situation does happen. Yet, social media can help prevent this. Many real estate agents will have social media profiles where they will often post content about the houses they are selling. Pay close attention to this when you are choosing your Realtor, as their social media presence will have an impact on the visibility of your home. Be sure to share any content related to your home so you can attract more interest.
If your real estate agent does not have a social media presence, carve your own path. Platforms like Facebook and LinkedIn are popular choices for house hunters, so it never hurts to try. In addition, you may find some social media Facebook groups about real estate that you may want to join to assist in marketing your property online.
For those that are really nervous about a low attendance, there is the option of getting paid promotion. Paying for a promotion post can help you reach tens of thousands of very targeted people. If you are smart about where you advertise, you may have a full, open house.
Share Photos and Videos via Social Media
When it comes to a house, there is only so much one can write about. The best way to get a feel for a house is to go check it out in person. However, if the property is far away, not everyone will be willing to make the journey. The next best option is to look at photos or videos. By uploading photos and videos to social media platforms like Instagram or Snapchat, you are making it easier for people to get a feel for your home. Don’t just share the pics of the home itself, but share the images of the subdivision itself.
Real Estate Guest Blogging
Guest posts about your property on the top real estate websites is another way to gain some traffic to your property. Guest blogging would be offering to write an article for their website, in return you could promote your listing.
— One Click SEO (@OneClickSEO) November 22, 2018
Home Staging Ideas
Social media platforms such as Pinterest and Instagram are filled with pictures of beautifully decorated homes. These pictures can be used as inspiration when getting your house ready for your open house. Both the interior and exterior of the home are important aspects to focus on. Be sure to look for opportunities to spruce up the inside and outside of your home.
More Real Estate Social Media Tips
Although it may seem like an unlikely tool, social media can be extremely beneficial to anyone who is trying to sell their home. Social media can help you make the most out of your open house. It also gives you the ability to share photos and videos of your home easily.
Social media platforms like Instagram and Pinterest are chock-full of content about house staging, making them go to platforms for inspiration.
For best results, contact your local agent for more information about how social media can help you sell your house.